Author Archives: andymars

Government Policy and Poverty Reduction


I recently read the IMF article, “Macroeconomic Activity and Poverty Reduction,” and found it quite revealing regarding the sources of poverty. I frequently thought of the countries of North Korea, Somalia, and Ethiopia while reading the article especially relative to … Continue reading

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Fundamental Considerations of Electronic Commerce


  Electronic commerce (EC) is a relatively recent phenomenon in the history of business with the term first appearing in business vocabulary in the 1970s. EC became possible by the proliferation of inexpensive information technology (IT) devices and reliable telecommunication … Continue reading

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The Auburn Creed


Today I discovered the creed of Auburn University and was stirred by its lucid, sensible message.  In my opinion, words such as these can help guide us to lead  more fruitful, productive lives and should be shared with friends and … Continue reading

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Cultural Effects on Consumer Behavior


Consumer behavior is largely dependent on cultural factors consisting of mutually shared operating procedures, unstated assumptions, tools, norms, values, standards for perceiving, believing, evaluating, and communicating.  Cultural factors vary by country but become increasingly complex when people immigrate to foreign … Continue reading

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Influence of Cultural Reference Groups on Consumers.


  The elements of culture consist of mutually shared operating procedures, unstated assumptions, tools, norms, values, standards for perceiving, believing, evaluating, and communicating. Culture is a macro-level perspective of a population whereas cultural reference groups are a micro-level perspective of … Continue reading

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The Electronic Commerce Life Cycle


     Electronic Commerce is the use of the Internet or non-traditional forms of electronic marketing between a company and its customers, suppliers, or other business partners.   Electronic Commerce is also known as e-commerce or e-business but for the purpose of … Continue reading

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Human-Computer Communication in Electronic Commerce


An important consideration for creating effective electronic commerce applications is for developers to be fully cognizant of the nature of human-computer communication relative to customer service.  Humans, by nature, need to interact with other people especially when we are experiencing stress … Continue reading

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