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Cultural Effects on Consumer Behavior
Consumer behavior is largely dependent on cultural factors consisting of mutually shared operating procedures, unstated assumptions, tools, norms, values, standards for perceiving, believing, evaluating, and communicating. Cultural factors vary by country but become increasingly complex when people immigrate to foreign countries that have different cultural dimensions. In these situations, people are subjected to a wide […]
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Influence of Cultural Reference Groups on Consumers.
The elements of culture consist of mutually shared operating procedures, unstated assumptions, tools, norms, values, standards for perceiving, believing, evaluating, and communicating. Culture is a macro-level perspective of a population whereas cultural reference groups are a micro-level perspective of specific clusters of and individual people within the culture. This is especially important for consumer-oriented […]
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The Electronic Commerce Life Cycle
Electronic Commerce is the use of the Internet or non-traditional forms of electronic marketing between a company and its customers, suppliers, or other business partners. Electronic Commerce is also known as e-commerce or e-business but for the purpose of this discussion it will be referred to as e-commerce or EC. Through e-commerce we can […]
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Human-Computer Communication in Electronic Commerce
An important consideration for creating effective electronic commerce applications is for developers to be fully cognizant of the nature of human-computer communication relative to customer service. Humans, by nature, need to interact with other people especially when we are experiencing stress or trying to resolve a purchase-related problem; leaving a message with a computerized messaging system […]
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The Importance of Emotional Intelligence for a Leader
Emotional intelligence appears to be a distinguishing feature of successful leaders. We hear of leaders who defy conventional wisdom and logic and are successful anyway because they went with their feelings rather than pure logic. Jacques (1996) pointed out that industrial era thinking marginalized the entire domain of relational practice including emotions, nurturing, […]
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Newt’s Statement of the Proposed Mosque Near Ground Zero
In my opinion, Newt Gingrich is an articulate, insightful political commentator and professor of American history. He has made an astute statement regarding proposed mosque near “ground zero” in New York City and it deserves repitition. You may find it fruitful to visit Gingrich’s website at www.newt.org . Statement on the Proposed “Cordoba House” Mosque […]
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Our Relationship with an Employer
The characteristics of the Federalist citizen are fairly descriptive of my work relationship. In order to elaborate as to why, I will look at the essence of the Federalist citizen as presented by Jacques (1996): The Federalist citizen was a master craftsman that entered wage work as a means to another end, that considered dependence […]
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The Federalist Reality and the Industrial Reality
I was reading Roy Jacques’, Manufacturing the employee: Management knowledge from the 19th to 21st centuries, a fascinating and intellectually stimulating discussion of the evolution of the modern “employee” and the realities of a Federalist reality verses an Industrial reality. Each reality was a product of its time; they were manifestations of the nation’s political, […]
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Globalization is “Nice” – or is it?
Recently I was asked to comment on a quote made by Jimmy Carter regarding globalization. Carter stated, “Globalization, as defined by rich people like us, is a very nice thing…you are talking about the Internet, you are talking about cell phones, you are talking about computers.This doesn’t affect two-thirds of the people of the world.” […]
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Importance of Educating Yourself
The more you know, the more you will grow. Information is the greatest resource you have as you work toward creating a better life. Facts help to increase your confidence, break down fear, and inspire you to action. Learn all there is to know about what you want and you will never be without the […]
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